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Adding the Catalogue and Products in Meta

Adding the Catalogue and Products in Meta

This functionality enables seamless integration between the product catalogue configured in Meta Platforms and the CRM system. It allows businesses to synchronize catalogue products with the CRM and use them within chatbot workflows to automate product selection and order creation.

With this integration, businesses can manage products from a central location, display them dynamically during chatbot interactions, and automatically generate transaction records such as Sales Orders, Invoices, Quotes, or Purchase Orders.

To get started, log in to your Meta Business account and select your Business Profile to add a catalogue.

Meta Business account interface for creating and managing a product catalogue

Navigate to All Tools from the sidebar, then select Commerce Manager to continue.

Meta Business interface with All Tools menu used to open Commerce Manager

Click on the + (Add) icon to create a new catalogue.

Meta Business interface with plus icon to create a new catalogue in Commerce Manager

After the catalogue is created, the user will see the list of catalogues on the same page.

Meta Business interface showing all available product catalogues in Commerce Manager

After that, navigate to the Business Account Settings, as shown in the screenshot below.

Navigation step to access Business Account Settings in Meta Business dashboard

After clicking on “Settings,” select “WhatsApp Accounts” and choose the WhatsApp account connected to your CRM’s WhatsApp Business configuration.

Settings menu in Meta Business showing the list of WhatsApp accounts linked to the CRM

After that, click on the “WhatsApp Manager” button, as shown in the screenshot below.

Step to access WhatsApp Manager from Meta Business settings

Go to the Catalogue section and click on “Choose Catalogue.” You can select one catalogue at a time to connect and sync its products with the CRM.

WhatsApp Manager interface displaying the Choose Catalogue option to link a product catalogue

Dropdown menu in WhatsApp Manager for selecting a product catalogue to connect

After selecting the catalogue, click on the “Connect Catalogue” button, as shown in the screenshot below.

Step to connect a selected product catalogue in WhatsApp Manager

Once you click on “Connect Catalogue,” the catalogue will be successfully connected and displayed as shown below.

Meta Business interface confirming successful catalogue connection

Click on “Manage” to navigate to the “Add Product” section for the connected catalogue.

Meta Business catalogue management screen with Manage button to add products

On this page, the user can click on the “Add” button to add products using options such as Manual EntryData File UploadPartner Platform, or Pixel.

meta-commerce-manager-add-products-options

After adding the products, the list will be displayed as shown in the screenshot below.

Meta Business catalogue page displaying all added products in the catalogue

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