How Uniformax Uniforms Scaled Operations and Boosted Response Rates via SalesHiker

80%
Increase in lead generation
70%
Business growth impact
50%
Higher team productivity

The Challenge: Managing the Multi-Industry "Inquiry Flood"

Working with multiple industries, such as Aviation and Healthcare, entails dealing with hundreds of daily inquiries, as each of these industries has unique requirements for different types of fabrics, their respective sizing charts, and bulk pricing. Uniformax was confronted with two major challenges:

Lead Decay: Delayed manual responses were causing potential clients to switch to local competitors.
Follow-up Fatigue: Sales agents struggled to manually follow up with thousands of leads during peak seasons.

The SalesHiker Solution: The Automated Sales Hub

Uniformax has expanded the functionalities of the SalesHiker platform by integrating it with WhatsApp Marketing to centralize communication and automate the “nurturing” stage of their sales funnel.

Step 01

High-Volume Bulk Campaigns

SalesHiker enabled Uniformax to send WhatsApp messages, categorized by B2B, to their client database. For example, sending messages about new scrub designs to Hospitals or sending messages about uniform blazers to Schools.

The Result: These messages achieved a 90% + open rate and immediately started conversations.

Step 02

Drip Campaigns for "Hands-Free" Follow-ups

Suppose a client asked about the “Industrial Coveralls” but did not make a purchase. SalesHiker automatically triggered follow-up messages to the client after 24, 48, and 72 hours.

The Impact: This “Auto-Nudge” feature reclaimed about 25% of unclosed inquiries.

Step 03

SalesHiker CRM for Order Management

Uniformax has also taken advantage of the SalesHiker CRM to move customers through the sales pipeline, label customers by industry as leads, and manage fabric approvals via chat.

Performance Insights: The Impact of Automation

KPI	Before SalesHiker	After SalesHiker
Customer Response Rate	15%	65%
Lead Response Time	4 - 6 Hours	< 2 Minutes (via Bot)
Follow-up Consistency	Manual / Irregular	100% Automated
Monthly Order Volume	Standard	3x Growth

The "Uniformax" Growth Workflow

Inquiry: A school administrator clicks an ad for "Premium Blazers.

Instant Greeting: SalesHiker sends an automated brochure and price list instantly.

Drip Sequence: The system sends a "Client Testimonial" video the next day automatically.

CRM Update: The lead is moved to the "Sampling" stage in the SalesHiker CRM for the team to ship fabric swatches.

“

Director’s Perspective: A Word from Uniformax

Before SalesHiker, our team was swamped with countless WhatsApp messages and losing follow-ups. Now we have Drip Campaigns and a CRM and, our rate of responses has improved to 65%. We can manage national orders from Indore with ease. It’s much more than a messaging platform. It’s the core of our sales engine.

Mr. Ravi Director of Uniformax