Brevo Alternatives for WhatsApp Campaigns

WhatsApp is now one of the most powerful channels for businesses that want to quickly reach leads, prospects, and customers. While email marketing solutions such as Brevo are good for email campaigns and email marketing automation, companies that heavily rely on WhatsApp sometimes need a solution designed around WhatsApp conversations, automation, follow-ups, and customer engagement.

If your company is in search of Brevo strong competitors for WhatsApp campaigns, there are a few services to consider. Trending options you can try WATI, Gallabox, Respond.io, SalesHiker, and Interakt.

Thus, every solution offers a different approach on WhatsApp marketing, CRM, automation, team collaboration, and lead management. What you want to base your decision on really depends on if you want to focus primarily on WhatsApp campaigns, lead nurturing, customer support, sales automation, or one integrated CRM flow.

Why Look for Brevo Alternatives for WhatsApp Campaigns?

Brevo is known as a marketing automation platform including email marketing, SMS, automation, and various other communication channels. On the other side, companies that use WhatsApp as the major tool for sales and customer communication will have different functional needs.

This isn’t about sending out mass messages — WhatsApp campaigns are much more. A good WhatsApp strategy might include:

• Collecting leads from various channels
• Organizing leads inside a CRM
• Use approved WhatsApp templates
• Automating follow ups
• Chat assignment to sales representative
• Monitoring customer feedback
• Building my own automated workflow
• Dealing with numerous customer chats
• Analyzing campaign/sales performance

Take just one example: a real estate agency receives 500 enquiries every month. Sending a first WhatsApp message is just part of the journey. Also, the sales team must qualify prospects, arrange house tours, follow up with intrigued people, and spot deals on the brink of closing.

This is where an email, and now WhatsApp-centric, marketing platform can do more good than an erstwhile email-first marketing platform.

What Should You Look for in a Brevo Alternative?

Before selecting a WhatsApp marketing platform, consider the following capabilities.

1. WhatsApp Business API Support

An ideal WhatsApp marketing platform should be compatible with the official WhatsApp Business Platform and enable business messaging flows. apple-touch-icon The post 5 Ways to Use WhatsApp for Marketing in 2019 appeared first on Microsoft Advertising Blog Importance for business owners who desire to scale communication, but who also value structured messaging and customer engagement. 

2. WhatsApp Campaign Management

The campaign management should facilitate the creation of audiences, the selection of templates, the scheduling of messages, and the tracking of campaign results.

For instance, an e-commerce company can set a campaign for their customers who have purchased in the last month and send them a promotional message on WhatsApp. 

3. CRM and Lead Management

WhatsApp chats are a lot more valuable when linked to customer records.A CRM helps businesses keep track of:

• Lead name
• Phone number
• Lead source
• Sales stage
• Assigned salesperson
• Follow-up date
• Conversation history
• Customer requirements 

4. Automation

Automation could be applied to cut down on repetitive manual effortsBusinesses can automate processes such as:

New Lead → WhatsApp Message → Lead Qualification → Sales Assignment → Follow-Up → Conversion 

5. Shared Team Inbox

A shared inbox enables you and your team to access and manage WhatsApp conversations in a single workspace. This is especially useful for sales and support teams who receive a large number of messages from customers. .

6. Analytics and Reporting

Marketing teams need to understand whether campaigns are generating results.

Useful metrics may include:

• Messages sent
• Messages delivered
• Customer responses
• Campaign engagement
• Leads generated
• Follow-ups completed
• Conversions
• Revenue generated

Brevo vs WhatsApp-Focused Platforms

Brevo might be a good option for companies who are mainly concentrated on email marketing, and want to have more communication channels.

But if you are a business that needs to be on WhatsApp, your options just might be under tools that revolve around WhatsApp chats, automation and lead management.

Here are some alternatives that you can look at:

• WATI
• Gallabox
• Respond.io
• SalesHiker
• Interakt

Let’s take a look at each option.

1. WATI – WhatsApp Marketing and Automation Platform

WATI is a WhatsApp-based customer communication platform tailored for businesses seeking to leverage WhatsApp for marketing, sales, and customer support. It serves the need of businesses that want to run WhatsApp campaigns, automate conversations, and manage customer interactions. 

Key Use Cases

WATI can be useful for:

• WhatsApp marketing campaigns
• Automated customer communication
• Lead qualification
• Customer support
• Chatbots
• Sales follow-ups
• Notifications

Example Use Case

Imagine an education company running an online course. A student is filling out an enquiry form on the web site. Business can start a WhatsApp conversation, share details of the course, answer FAQs through automation and then handover qualified leads to the admissions team.

The company can create a structured WhatsApp follow up journey rather than dependful for all the manual follow-ups. 

Best For

WATI could be a good pick for companies that simply need a WhatsApp communication and automation tool.

2. Gallabox – WhatsApp Automation for Growing Businesses

Gallabox is a WhatsApp – based platform similar to our first 3, which allows you to automate conversations and engage customers with your business in WhatsApp.

Its features can ri cg by companies wishing to mix WhatsApp campaigns with automated conversations and lead engagement. 

Key Use Cases

Gallabox can be used for:

• WhatsApp campaigns
• Chatbots
• Automated replies
• Lead generation
• Customer support
• Sales automation
• Marketing communication

Example Use Case

A travel agency gets queries from clients who want to book holiday packages.

Rather than telling each customer to answer the same questions manually, the company can leverage WhatsApp chatbots to collect details like:

• Destination
• Travel date
• Number of travelers
• Budget
• Package preference

Now the sales team can concentrate on qualified leads. 

Best For

Gallabox could be the right choice for companies looking for WhatsApp automation and chatbots for engaging customers.

3. Respond.io – Omnichannel Customer Communication

A more full-service approach is offered by Respond.io, which enables businesses to handle customer conversations on multiple communication channels.

This might be useful for companies that get leads or inquiries from customers on multiple messaging platforms. 

Key Use Cases

Respond.io can support workflows involving:

• WhatsApp
• Multiple messaging channels
• Customer support
• Lead qualification
• Automated workflows
• Team inboxes
• Customer communication

Example Use Case

Imagine a software company getting customer enquiries via WhatsApp, Facebook Messenger and other messaging platforms.

Rather than juggling all channels separately, the company can have a unified communication workflow.

A lead can come in, be qualified via automation, and then assigned to the right sales rep. 

Best For

Respond.io is a good option to look at for companies that want a broader omnichannel communication solution rather than just WhatsApp.

4. SalesHiker – CRM + WhatsApp Automation for Sales Teams

SalesHiker is a CRM with WhatsApp communication and automation to make it easier for businesses to manage their leads and customers in a sales-oriented environment. For companies looking for a Brevo alternative to run WhatsApp campaigns, SalesHiker is specifically beneficial when the WhatsApp marketing activity needs to be tightly linked to lead management and sales follow-ups. 

Key SalesHiker Use Cases

SalesHiker can be used for:

• WhatsApp campaigns
• CRM
• Automated follow-ups
• Sales automation
• WhatsApp conversations
• Shared team communication
• Chatbot and workflow automation
• Customer engagement
• Analytics and reporting

Why Consider SalesHiker as a Brevo Alternative?

The fact Brevo is geared towards email marketing only does not mean it can’t be useful for companies focused on email marketing.

Yet those companies that are very reliant on WhatsApp for generating leads and sales may require a more CRM-focused workflow. 

SalesHiker focuses on connecting:

CRM + WhatsApp + Automation + Sales Follow-Up

It can assist businesses in moving past sending campaigns, creating a full lead-to-customer workflow. 

SalesHiker can be especially relevant for businesses that want to:

• Manage WhatsApp leads
• Track customer conversations
• Automated follow-ups
• Manage sales pipelines
• Improve lead response
• Centralize customer communication
• Build WhatsApp workflows
• Track sales activities
• Improve team collaboration

5. Interakt – WhatsApp Marketing and Customer Engagement

Interakt is yet another WhatsApp communication & customer engagement platform.

It is suitable for companies that would like to use WhatsApp for marketing, customer communication and commerce-related conversations. 

Key Use Cases

Interakt can be considered for:

• WhatsApp campaigns
• Customer engagement
• Promotional messaging
• Notifications
• E-commerce communication
• Lead generation
• Customer support

Example Use Case

An internet retailer can employ WhatsApp for product launches, offers, customer notifications and to share other marketing-related information. 

For example:

New Collection → WhatsApp Campaign → Customer Response → Product Interest → Sales Follow-Up

This can help brands bring marketing conversations closer to the purchasing journey.

Brevo vs WATI vs Gallabox vs Respond.io vs SalesHiker vs Interakt

Choosing the right platform depends on your primary business requirement.

Choose Brevo If You Need Email-Centric Marketing

Brevo makes sense when the focus of your marketing plan is on email and WhatsApp plays a complementary role in a wider communications mixture. It is particularly useful for:

• Email newsletters
• Email automation tools
• Marketing campaigns
• Contact management
• Multichannel marketing

Choose WATI If WhatsApp Is Your Main Channel

WATI would be a great choice for companies looking for a platform focused on WhatsApp campaigns, automation, chatbots and customer conversations.

Especially (only) when WhatsApp is the main customer interaction channel.

Choose Gallabox If You Want WhatsApp Automation and Chatbots

Gallabox, on the other hand, is a suitable option for companies that want to automate conversations and use chatbots to manage repetitive customer exchanges.

It would be particularly good for lead qualification workflows and customer engagement.

Choose Respond.io for Omnichannel Conversations

Respond.io is worth a look if your customers are communicating on multiple messaging channels. Its more expansive communication philosophy enables businesses to integrate different customer conversation channels into a unified workflow.

Choose SalesHiker for CRM + WhatsApp Sales Automation

SalesHiker is a solid option if you want to connect WhatsApp directly with your CRM and sales processes. Rather than consider WhatsApp campaigns as isolated marketing exercises, they can integrate communication into:

Lead Management → Sales Pipeline → Follow-Ups → Customer Conversations → Conversion

This is particularly useful for sales-focused businesses like:

• Real estate
• Education
• Travel
• Healthcare
• E-commerce

Choose Interakt for WhatsApp Marketing and Commerce

Interakt may be a good choice for businesses looking to use WhatsApp as a marketing, customer engagement, and commerce communication channel. 

It may be especially helpful for brands that wish to integrate WhatsApp within the customer purchase journeys.

How to Choose the Right Brevo Alternative

Don’t choose a WhatsApp platform just because it has bulk messaging capabilities.

Instead, look at the whole customer journey. 

Step 1: Identify Your Main Communication Channel

Ask yourself: 

Is email your main channel? 

Or is your sales team using WhatsApp as the primary means of communication? If WhatsApp is your leading source of leads and customer conversations then a solution focused on WhatsApp might be more suitable.

Step 2: Check CRM Requirements

If you already have a CRM, see if your WhatsApp platform works with your sales process now. For those without a CRM, think about a platform that offers both CRM and WhatsApp functionality.

Step 3: Evaluate Automation

Think outside of the basic autoresponders.

Good automation should allow you to build workflows for lead qualification, assignment, follow-ups, customer engagement and sales progression.

Step 4: Consider Your Team Size

A minimal WhatsApp automation might be sufficient for a small team.A growing sales team may require:

• Shared inbox
• Agent assignment
• Lead ownership
• Conversation history
• Sales pipeline
• Reporting
• Automated workflows

Step 5: Think About Scalability

Your platform needs to allow for your growth down the road.

If you have now 500 leads per month and you expect to have 5,000 leads some day it is important that your comms and CRM infrastructure can grow with you.

Benefits of Using WhatsApp for Marketing Campaigns

WhatsApp also provides businesses with a direct line of communication to customers, facilitating engagement with brands in a chat environment. 

Faster Customer Engagement
WhatsApp allows businesses to start direct conversations with potential customers rather than relying on email inboxes for the whole thing. 

Better Follow-Up Management
Automated notifications and workflows remind sales teams about follow-up tasks so none of them fall through the cracks. 

Personalized Communication
Companies have the possibility to create campaigns divided by segments using customer data, interests, purchasing behaviors or sales stage. 

Improved Sales Workflow
When WhatsApp is connected with a CRM, customer communication can become part of the overall sales process.

Centralized Conversations
A shared inbox can help sales and support teams manage conversations without depending on individual employees’ devices.

Common Mistakes to Avoid With WhatsApp Campaigns

The best WhatsApp platform can’t deliver good results in the absence of a good campaign strategy. Business owners are guilty of errors like sending irrelevant messages, over contacting customers, or even worse, not following up with leads that have shown interest. These problems can lead to lower engagement and lost sales opportunities. 

1. Sending Irrelevant Messages
Sending out a single generic promotional message to all your customers is probably the biggest mistake you can make. Businesses need to know their audience and communicate with them on the basis of the customers’ interests, needs, and place in the buying journey. Communication that is relevant and personalized tends to lead to more responses and conversions. 

2. Over-Messaging Customers
Delivering an excessive number of promotional messages could irritate consumers and impact engagement negatively. Rather than worrying about how many messages to send, companies should concentrate on communicating with customers in a timely and useful manner that offers real value. 

3. Ignoring Follow-Ups
A WhatsApp campaign should never end with a customer response. Interested leads require timely follow up to guide them toward buying. A follow-up system is essential for sales teams to convert WhatsApp conversations into real sales leads. 

4. Using WhatsApp Without CRM
Handling hundreds of conversations on WhatsApp manually can make it hard to monitor leads and follow-ups. Integration of WhatsApp with CRM allows companies to keep their customer data, communication, sales pipeline, and follow-ups activities organized. 

5. Focusing Only on Message Delivery
Delivery of message should not be the end result for a WhatsApp campaign. Rather, businesses need to mind what happens after the message is delivered — does the customer engage, becoming a qualified lead, get a follow-up, and ultimately convert? 

Conversation → Qualified Lead → Follow-Up → Sale → Customer Retention

Final Verdict: Which Brevo Alternative Is Best for WhatsApp Campaigns?

There isn’t one best Brevo alternative that suits all businesses.

The best platform for you depends on your communication style, company type, size of your team, level of automation required and the features you need from a CRM.

Brevo is a viable alternative for businesses that market primarily through email.

WATI is recommended for WhatsApp focused automation.

Gallabox is great for Whatsapp automation and chatbot-powered conversations.

Respond.io is ideal for businesses that want to serve customers through multiple channels.

Interakt is the ideal choice for engaging sale in WhatsApp marketing as well as commerce.

SalesHiker is perfect for companies that want to integrate CRM, WhatsApp automation, lead management, sales follow up and customer conversations into one sales-oriented workflow.

If WhatsApp plays a big role in your lead generation and selling process, transitioning from a traditional marketing platform to a WhatsApp + CRM solution may enable you to build a better customer journey.

Instead of just asking how many WhatsApp messages we can send, businesses do well to ask:

“How our business can generate qualified leads, sales opportunities and long-term customers through Whatsapp Conversations?”

That shift — from messaging to full sales automation — is the place where the best WhatsApp CRM platform can make a real difference.

Frequently Asked Questions