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Today’s customers expect smooth, natural conversations—not just messages. WhatsApp Calling lets businesses move instantly from chat to voice without changing apps or losing the flow of the conversation. This results in:
Connect more personally with leads through real-time voice calls on WhatsApp, helping your sales team build trust and close deals faster.
Calls take place within the same WhatsApp chat, keeping the full conversation history intact and ensuring smooth continuity.
Show your verified business name during calls to build credibility and strengthen customer trust.
Easily track call logs, durations, missed calls, and agent performance to improve engagement and boost productivity.
Start calls right from WhatsApp chats, with no app switching and zero hassle.
Let customers contact you easily, and allow your team to call interested leads—with proper consent.
Quickly follow up with warm leads to boost your conversion rates.
Switch from text to voice when issues get complex to resolve them faster and improve customer satisfaction.
Share direct call links for renewals, overdue payments, and follow-ups—all within WhatsApp.
Use calls for confirmations, consultations, and regular check-ins.
Calls happen right inside WhatsApp using Meta’s official Business Calling API—no regular phone lines or extra dialers needed.
All WhatsApp calls are end-to-end encrypted, keeping both your business and customers’ conversations private and secure.
Business-initiated calls can only be made once you’ve received clear customer consent, in line with WhatsApp’s policies.
To stay compliant and prevent account issues, WhatsApp has set the following rules for business calling:
Businesses need to get clear permission before making outbound WhatsApp calls—either during an active chat or via an approved message template asking for call approval.
Once a customer gives consent, it’s valid for 7 days. After that, businesses must request permission again before making any outbound calls.
Once permission is given, businesses can make up to 5 outbound calls within 24 hours. Repeated unanswered calls may lead WhatsApp to restrict further attempts.
Businesses must not make unsolicited WhatsApp calls. Calling without customer consent can lead to temporary restrictions, lower call limits, or penalties on your WhatsApp Business account.
Outbound business calls on WhatsApp may not work in every country, while customer-initiated calls are generally available more widely.
WhatsApp calls should only be made during reasonable business hours to stay compliant and maintain good quality ratings.
Yes. You must get explicit consent before making any business-initiated WhatsApp call
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