The Science of Timing: When is the Best Time to Send a Broadcast

It’s easy to send a WhatsApp broadcast message.

The timing of sending it is what determines success.

The most effective marketing message can fall on deaf ears if it’s heard by customers when they’re busy or asleep. Knowledge of customers’ behavior enables companies to make the most of engagement.

Why Timing Matters

WhatsApp messages are opened at a very high rate, typically over 90%.

But timing is crucial in terms of engagement.

Message when you are really angry and you may risk:

• Few answers
• You irritate your customers
• More people unsubscribing from your list

Before rolling out campaigns, savvy companies study timing trends.

Best Time to Send WhatsApp Broadcasts

So let’s get straight to the point answer about the best time for email marketing.

Morning: 9 AM – 11 AM

When makes them starting to check their phones once they get work or on their day.

This works well for:

• Business services
• Appointment reminders
• Product announcements
  

Afternoon: 1 PM – 3 PM

People are on WhatsApp, they check their messages while they have lunch.

Good for:

• Promotional offers
• Product recommendations
• Retail discounts

Evening: 6 PM – 8 PM

This is one of the best times for engagement.

Chilled out customers who are relaxed and more likely Respond.

Perfect for:

• Shopping promotions
• Event invitations
• Time-sensitive offerings

Avoid These Times

Certain time slots are usually a no-go.

Late night (10 PM – 7 AM)
Customers may regard messages as intrusive.

Early morning (before 8 AM)
Low engagement rates.

Use Data to Optimize Timing

Each audience is different.

Businesses should track metrics such as:

• Open rate
• Click rate
• Reply rate
• Conversion rate

SalesHiker makes it possible for businesses to evaluate these campaign outcomes and enhance future broadcasts.

Pro Tip: Segment Your Audience

Segment users on the basis of the following and send tailored notifications rather than a single broadcast:

• Location
• Time zone
• Customer type
• Purchase behavior

This enhances campaign performance considerably.

Final Thoughts

A great WhatsApp broadcast campaign is not what you send but when you send it.

With insights into customer behavior and powered by CRM Intelligence (analytics), organisations can send messages at the right moment.

Thankfully, with solutions such as SalesHiker, companies can create, monitor and refine WhatsApp campaigns to maximize their effectiveness by increasing engagement and conversions.