Do you know as per the WhatsApp statistics, your messages go into SPAM or not received to customers if you’re not following certain guidelines.
WhatsApp messages percentage(%) marked as flag, spam or temporary
- 30% Irrelevant content
- 20% temporary ban
- 40% unsolicited message
Well-crafted WhatsApp marketing messages should grab attention quickly, provide value, and encourage action.
Since WhatsApp is a personal and direct platform, maintaining a balance between professionalism and friendliness is key.
Personalization, clear benefits, and an engaging call-to-action (CTA) are essential for driving traction.
Some of the Guidelines for WhatsApp Business Templates
1. Clear and Concise messages
- WhatsApp messages should be clear to the end user and avoid lengthy texts.
- Clearly outline the purpose of the message in the first two lines.
Example: Hi [Name], we’re excited to share a special offer just for you! Get 20% off on your next purchase. Tap here to claim: [Link]
2. Start with an eye Catchy Text
- Attention with an exciting opening.
- Highlight a usage or urgency.
Example: 🎉 Few Time Offer! Save 20% on your favorite products today.”
3. Personalize the Message
- Use the recipient’s name or specific preferences to make the message feel tailored.
Example: “Hi [Name], we have a special treat just for you!”
4. Clearly Highlight the Value Proposition
- Explain the benefit or offer in one or two sentences.
Example: “Get exclusive early access to our premium services and enjoy perks like free shipping and discounts.”
5. Keep the Message Concise
- Avoid long paragraphs.
- Use short sentences and bullet points if needed.
Example:
“✔️ Exclusive deal for you
✔️ Flat 20% off
✔️ Valid until [Date]”
6. Use Emojis to Add Visual Appeal
- Emojis make messages friendly and engaging but don’t overdo it.
Example:
“✨ Shop Now & Save Big! 🛍️”
7. Include a Strong Call-to-Action (CTA)
- Make the CTA clear, actionable, and easy to follow.
Examples:
“Tap here to shop now: [Link]”
“Reply ‘YES’ to claim your offer!”
8. Leverage Social Proof or Urgency
- Create FOMO (Fear of Missing Out) by emphasizing popularity or limited availability.
Example:
“Hurry! Only a few spots left for our workshop. Register now: [Link]”
9. Respect Privacy and Provide Opt-Out Options
- Always mention that recipients can opt-out of future messages.
Example: “Don’t want to receive updates? Reply STOP anytime.”
10. Use Images or Videos for Impact
- Attach a compelling image, banner, or short video showcasing the offer.
Example: A vibrant product image with “50% Off” text overlay.
11. Test and Optimize
- A/B test different templates to see which generates the best engagement.
- Analyze metrics like open rates, clicks, and responses.
Template Examples
Promotional Campaign
Hi [Name], 🎉 Great news!
Enjoy 25% OFF on all items this weekend only! 🛍️
Tap the link to shop your favorites now: [Link]
Hurry, offer ends [Date]!
Event Invitation
Hey [Name], you’re invited! 🎈
Join us for an exclusive [Event Name] on [Date].
🌟 Highlights include:
- Expert insights
- Networking opportunities
- Exciting giveaways
Reserve your spot today: [Link]
Customer Loyalty Program
Hi [Name], thank you for being a loyal customer! 💖
We’re excited to offer you an exclusive reward:
- 🎁 10% OFF on your next purchase
- 🆓 Free delivery
Claim your reward here: [Link]
Feedback Request
Hi [Name], we value your opinion! 🗨️
Tell us how we did and receive a 15% OFF voucher for your next order.
📝 Share your feedback here: [Link]
By following these guidelines, you can craft engaging WhatsApp marketing messages that resonate with your audience and drive conversions. Let me know if you’d like help creating or refining your templates!
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