WhatsApp Template Message Rules: Maximum Images Allowed in Carousel

Messaging templates like WhatsApp have become a good means for businesses to facilitate scalable, compliant, and engaging customer communications. Of various attractive formats, templates with carousel messages enable businesses to present different products, deals, or features within a single WhatsApp message.

But several businesses remain perplexed about the number of pictures allowed in a WhatsApp carousel message template, the restrictions that exist, and how to avoid template rejection.

In this blog, we simplify the rules pertaining to WhatsApp carousel images and present how SalesHiker gives you the tools to do it best.

What is a Template Carousel for WhatsApp?

A Template Carousel for WhatsApp is a template message that lets a user show a series of cards that can be swiped through horizontally like a deck of cards. Each card can include:

• A video or image
• A title
• A description
• A call-to-action button (CTA)

This is a very popular message format for:

• Product catalogs
• New launches
• Offers that expire
• Comparing features
• Promoting events

Maximum Images Allowed in a WhatsApp Carousel

WhatsApp Carousel Image Limit

As per the WhatsApp Business Platform guidelines:

A carousel template message can have a maximum of 10 cards (images).

Each carousel card may include:

• 1 image OR 1 video
• Text (header/body/footer)
• Up to 2 CTAs per card

This means:

• You can use up to 10 images in one carousel
• You CANNOT include more than 1 image in a single card.
• Each card = 1 visual asset

Important Rules about WhatsApp Carousel Templates

To avoid delivery issues or having your template rejected, please follow these rules explicitly:

1. One Image per Card

• One Image Per Card
• Each card in a carousel can only have one image.
• Single cards cannot contain multiple images.

2. Content Uniformity

This means all cards must be:

• Consistent content type
• Uniform in Branding, messaging, and content
• Uniform in CTA button type

3. Clear Image Quality

• Acceptable formats are PNG and JPEG
• Visuals must be at least 800 x 800
• Do not use pixelated images
• Images must not contain too much text

4. No Misuse Of Promotions

To fulfill WhatsApp commerce and messaging guidelines for carousel templates, do not include:

• Misleading promotions
• Restricted content
• Spammy content

5. Templates Must Get Approval

All carousel templates must be approved by WhatsApp prior to use.

Benefits of WhatsApp Carousel Templates

Carousel templates for WhatsApp have proven to be better to use than plain text templates, because:

• More clicks
• More user engagement
• More visual storytelling
• Less message fatigue
• Fast sales

Businesses using promotions in Carousel Templates have reported 30-40% More Engagement than Single Image Carousels.

Tips for Carousel Images

You can maximise the success of your carousel templates by following these tips:

Use a Logical Flow

Images should be in a logical sequence, such as in the following example:

1. Best-selling product first
2. Then feature highlights
3. And offers or discounts last

Use Minimal Text

• Let the image tell the story.
• Provide a brief image description for the benefit.

Use Strong Consistent Branding

• Consistent use of the same colour palette
• Then, use the same font style
• And keep logo placement consistent

Use Strong CTA Buttons

Some examples of strong CTA buttons include:

• “View Product”
• “Buy Now”
• “Get Offer”
• “Talk to Sales”

Common Mistakes to Avoid

• More than 10 images
• Images of low quality
• Too much text added to the images
• Different CTA styles for each card
• Submitting promotional content without it being approved

These mistakes can cause template rejection or message delivery failure.

What SalesHiker Does for you in Carousel Messaging Linkedin

With SalesHiker, you can:

• You can easily create WhatsApp carousel templates
• You can submit templates for approval with less effort
• And finally, you can track engagement and conversions and also automate carousel campaigns

SalesHiker helps you to be policy compliant while maximizing your ROI.

Final Thoughts

WhatsApp carousel templates can be a great asset to a business, if done right.

Summary:

• Maximum images in a carousel: 10
• One image per card
• Need to be pre-approved
• Must comply to WhatsApp quality and policy

If you want to run high-performing WhatsApp carousel campaigns without worrying about rejections, SalesHiker has you covered.